engleski

STRATEGY AND PERFORMANCE OF THE YOUTH FOOTBALL ACADEMIES

This paper explores the relationship between a chosen strategic orientation of Youth Football Academies (YFAs) and their business performance. Changes are occurring in the global football market, forcing clubs to adjust strategic positions. The rapid increase of the players’ market value represents both an opportunity and a threat to the overall profitability and achievement levels of significant sports results. The share of player transfer costs in clubs’ budgets is increasing. Consequently, the role of YFAs, as core organizational units within football clubs responsible for player development is rising. The results of the research allow us to determine the strategic type of YFAs examined and how this reflects on the overall performance of Football Clubs (FC), concerning their competitors.

youth football academies ; football clubs ; business performance

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