engleski

Introduction and Maintaining Public Relations of Small Enterprises in Virtual Environment

In this paper, the object of consideration is a small company and as a subject and goal is to explore an effective model of introducing and maintaining public relations. In this sense, the methods of analysis and synthesis, ie induction and deduction, as well as abstraction and modeling, have been applied. The researched data indicate a large participation of small enterprises in terms of employment and social product creation, but also their participation in the dynamization of the national economy. Special attention is paid to public relations and it starts from the scientific assumption that in small companies it is not only a marketing but also a managerial activity. In addition, the goal is to research the model of introducing and maintaining public relations and defining the process of activities at the lowest possible cost. Therefore, the second hypothesis implies that the development of information technologies enables the setting up of a public relations process via the Internet with the aim of cost and time efficiency. From this approach, a model is proposed as the final solution for the effective introduction and maintenance of public relations in small businesses

Public Relations ; Small Business ; Internet ; Information Technology

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