engleski

What is the Balkans?: Perception of the Balkans Among Students in Croatia

The paper presents the results of research conducted among students at two Croatians universities, the Catholic University of Croatia, and the University of Zagreb. By defining Croatia’s affiliation with the region through presenting and explaining the term, it will be clarified that the Balkans is not exclusively geographical but becomes a political and cultural epithet that goes beyond its basic meaning. Also, it is important to define media influences which can create certain public opinion and lead to stereotyped attitudes. The media, together with various socio-economic, cultural, political, and contextual factors, in various ways, contribute to different aspects of individual and aggregate behaviors. Social experiences are partially or completely mediated with “socio-cultural habitus”. The students agreed that the Balkans were portrayed negatively in the Croatian media and that the perception of the term itself was conditioned by a number of different factors.

Croatian students ; perception ; the Balkans ; media stereotypes ; Southeast Europe

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