engleski

E-integrated Marketing Communication of Micro Enterprises

The subject of research in this paper are micro- enterprises as important factors of any national economy. The importance of small and micro- enterprises was determined, and the process of e- integrated marketing communication was defined using methods of analysis and synthesis and empirical and modelling methods. The research aims to determine the characteristics of micro- enterprises in the national economy and define the marketing process using information technologies. In micro-enterprises, the owner is the manager and thus the bearer of all creative and managerial business responsibilities, even in marketing. Accordingly, the organization of integrated marketing is defined first, and then, based on the researched possibilities of Internet technologies, integrated marketing communication as an organizational model for the efficient conduct of the process. In this way, it is possible to conduct marketing activities with minimal costs in a micro company.

Technology ; Marketing communication ; Information and communication process ; Micro-enterprise

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