Aesthetic guest experience in restaurant: a state- of-the-art review (CROSBI ID 712741)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Marković, Suzana ; Dorčić, Jelena ; Rašan, Dora ; Bucić, Bruna ; Blažić, Marko
engleski
Aesthetic guest experience in restaurant: a state- of-the-art review
The concept of customer experience has received considerable attention in various disciplines, particularly in tourism and hospitality research. However, the aesthetic guest experience has hardly been investigated in previous studies. Aesthetics involves what makes an object beautiful and what people feel when they encounter a beautiful object. Dining experience encompasses almost all senses together, which makes it difficult to measure this concept properly. Considering the important role of aesthetics in the dining experience, this study provides a review and synthesis of the literature to establish a foundation for the conceptual framework for measuring the aesthetic guest experience in restaurants. The main objectives of this study are to categorise and summarise the research on aesthetic guest experience, present a new conceptualization and conceptual model of aesthetic guest experience in restaurants, and highlight the emerging trends and gaps in the literature. The findings of this study contribute to aesthetic theory and offer practical implications for restaurant managers regarding all aesthetic components that should be considered when designing a memorable aesthetic restaurant experience.
experience economy ; aesthetic experience ; restaurant ; content analysis ; descriptive analysis
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Podaci o prilogu
135-148.
2021.
objavljeno
10.31410/EMAN.S.P.2021.135
Podaci o matičnoj publikaciji
International Scientific Conference EMAN – Economics & Management: How to Cope with Disrupted Times - SELECTED PAPERS
Bevanda, Vuk
Beograd: Udruženje ekonomista i menadžera Balkana (UDEKOM)
978-86-80194-44-8
Podaci o skupu
5th International Scientific Conference on Economics and Management (EMAN 2021)
predavanje
18.03.2021-18.03.2021
online