engleski

Communication Aspects of vaccination cmapaign in the Republic of Croatia

This paper examines public crisis management within the context of a global pandemic caused by COVID-19 virus. Through the example of vaccination communication campaign, conducted in Croatia by the Croatian Institute of Public Health, the authors analyze communication errors and potentials of the “building belief model”, as well as the application of the “nudge theory“ with an emphasis on the less vaccinated younger population. The two-way symmetrical communication, as a normative model of establishing relationships between the organization and its publics, is the basis for a successful communication campaign. Using a quantitative method of a questionnaire survey on a descriptive level conducted on an intentional sample of 80 students from the University North and the University of Dubrovnik, this paper explores the correlation between the ways in which this campaign was communicated to the public and the attitudes of young people regarding vaccination. Research results indicate lack of readyness in event management in crisis situation and numerous shortcomings in the preparation of communication campaign

Public relations management ; crisis communication ; crisis management ; COVID 19

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