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Pregled bibliografske jedinice broj: 1167652

Comparison of the Conventional Approach and Augmented Reality on the Purchase and Selection of Food Products


Valdec, Dean; Bernik, Andrija; Hajdek, Krunoslav; Budimir, Ivan
Comparison of the Conventional Approach and Augmented Reality on the Purchase and Selection of Food Products // Applied Sciences-Basel, 12 (2022), 1; 218, 17 doi:.org/10.3390/app12010218 (međunarodna recenzija, članak, znanstveni)


CROSBI ID: 1167652 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Comparison of the Conventional Approach and Augmented Reality on the Purchase and Selection of Food Products

Autori
Valdec, Dean ; Bernik, Andrija ; Hajdek, Krunoslav ; Budimir, Ivan

Izvornik
Applied Sciences-Basel (2076-3417) 12 (2022), 1; 218, 17

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
packaging ; analog media ; ANOVA ; augmented reality ; food products

Sažetak
Packaging is seen as an integral part of the product and it has an important role in attracting consumers’ attention. The role of packaging is to create an expected reaction from the consumers, which affects their perception and choice of products in the buying process. The motivation for the research and writing of this paper was to find out which factors influence the purchase of chocolate the most. The research was done with the purpose of showing whether the same food products have a certain advantage in the process of choosing when presented to a potential con-sumer on two different media (analog and digital). The paper presents research on how the se-lected attributes and packaging elements, as well as the application of augmented reality (AR), affect the selection and purchase of one of the most popular food products. According to the ob-tained results, “Packaging appearance”, “Product Price”, “Brand preference” and “Product ad-vertising” have the strongest influence on customers. The conclusion is that, in the process of choosing the chocolate packaging presented in this research, there is not much difference that de-pends on the medium those chocolates are presented on.

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija, Informacijske i komunikacijske znanosti



POVEZANOST RADA


Projekti:
NadSve-Sveučilište Sjever-UNIN-TEH-21-1-6 - Karakterizacija čimbenika koji utječu na percepciju boja na ambalažnim proizvodima (Hajdek, Krunoslav, NadSve - Natječaj za potpore znanstvenim istraživanjima i umjetničkom radu Sveučilišta Sjever u 2021. godini) ( POIROT)

Ustanove:
Grafički fakultet, Zagreb,
Sveučilište Sjever, Koprivnica

Profili:

Avatar Url Krunoslav Hajdek (autor)

Avatar Url Andrija Bernik (autor)

Avatar Url Ivan Budimir (autor)

Avatar Url Dean Valdec (autor)

Poveznice na cjeloviti tekst rada:

doi www.mdpi.com

Citiraj ovu publikaciju:

Valdec, Dean; Bernik, Andrija; Hajdek, Krunoslav; Budimir, Ivan
Comparison of the Conventional Approach and Augmented Reality on the Purchase and Selection of Food Products // Applied Sciences-Basel, 12 (2022), 1; 218, 17 doi:.org/10.3390/app12010218 (međunarodna recenzija, članak, znanstveni)
Valdec, D., Bernik, A., Hajdek, K. & Budimir, I. (2022) Comparison of the Conventional Approach and Augmented Reality on the Purchase and Selection of Food Products. Applied Sciences-Basel, 12 (1), 218, 17 doi:.org/10.3390/app12010218.
@article{article, author = {Valdec, Dean and Bernik, Andrija and Hajdek, Krunoslav and Budimir, Ivan}, year = {2022}, pages = {17}, DOI = {doi.org/10.3390/app12010218}, chapter = {218}, keywords = {packaging, analog media, ANOVA, augmented reality, food products}, journal = {Applied Sciences-Basel}, doi = {doi.org/10.3390/app12010218}, volume = {12}, number = {1}, issn = {2076-3417}, title = {Comparison of the Conventional Approach and Augmented Reality on the Purchase and Selection of Food Products}, keyword = {packaging, analog media, ANOVA, augmented reality, food products}, chapternumber = {218} }
@article{article, author = {Valdec, Dean and Bernik, Andrija and Hajdek, Krunoslav and Budimir, Ivan}, year = {2022}, pages = {17}, DOI = {doi.org/10.3390/app12010218}, chapter = {218}, keywords = {packaging, analog media, ANOVA, augmented reality, food products}, journal = {Applied Sciences-Basel}, doi = {doi.org/10.3390/app12010218}, volume = {12}, number = {1}, issn = {2076-3417}, title = {Comparison of the Conventional Approach and Augmented Reality on the Purchase and Selection of Food Products}, keyword = {packaging, analog media, ANOVA, augmented reality, food products}, chapternumber = {218} }

Časopis indeksira:


  • Current Contents Connect (CCC)
  • Web of Science Core Collection (WoSCC)
    • Science Citation Index Expanded (SCI-EXP)
    • SCI-EXP, SSCI i/ili A&HCI
  • Scopus


Citati:





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