engleski

Tourism competitiveness vs tourism performance – the case of Croatian coastal destinations

The paper aims to contribute to the ongoing debate on the relationship of the concepts of competitiveness and performance in tourism. Methodologically founded in contemporary views and models of tourism competitiveness and criticism of the previous concepts and measurement models, research is based on the comparative analysis of the performance and competitiveness of Croatian coastal destinations in 2007 – 2019 period. Measurement of competitiveness is based on the World Economic Forum’s Travel and Tourism Competitiveness Index (TTCI) reports for Croatia in 2007 – 2019 period. For the purposes of destination performance measurement, tourist destination performance measurement model is further developed taking in consideration principles and dimensions of sustainable tourism development. Although positive correlation between competitiveness and performance trends among the sample destinations in the observed period has been found, results outline complex relationship between competitiveness and performance in tourism, especially from the point of management perspective where competitiveness is largely created and managed on regional or national level, while performance is to a much higher degree a result of destination level policies. Another important finding on the observed sample and time period is that positive trends in both competitiveness and performance have been driven by non-economic indicators. Theoretical contribution of the paper is in further distinction between competitiveness and performance concepts in tourism, while practical contributions are in the development of the supply-oriented model and key indicators for destination performance measurement that may be used in destination management, and in evaluating tourism development processes on coast in 2007 – 2019 period.

tourism competitiveness, destination performance, indicators

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