engleski

Tourists' participation in outdoor activities on the Adriatic: water based & other sports

Although Croatia throughout history has been recognized as a 'sun and sea' destination, nowadays it is developing various tourism products in line with the emerging market trends. Many of these tourism products are based on natural resources, and one of the important ones is sport tourism. This paper examines the characteristics of tourists engaged in water-based activities vs. those that are more inclined towards land-based sports and adventure. The paper is based on the results of a visitor survey that was conducted on a sample of 5, 950 respondents in 67 destinations along the Adriatic coast. Results showed that it is necessary to adjust the offer of sports to specific target groups. Tourist age is among the most important discriminating variables, although an offer of many sports can be modified according to needs of specific age groups. It is necessary to further investigate possibilities for better collaboration between tourism and sport sectors and offer a plenty of possibilities to create new products which are based on natural resources and meet the demands of modern tourists.

tourists' activities ; water-based sports ; land-based sports ; adventure sports ; Adriatic Sea ; visitor survey

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