THE ROLE OF CRISIS COMMUNICATION IN MAINTAINING BUSINESS CONTINUITY (CROSBI ID 710999)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Vuletić, Ante ; Jurčević , Marija ; Stanin, Areta
engleski
THE ROLE OF CRISIS COMMUNICATION IN MAINTAINING BUSINESS CONTINUITY
Business continuity management is an important determinant of business success. Although crises have different causes and impacts, at the moment of the emergence of a crisis, a company needs to have a plan of business continuity ready because there is a limited time to react and handle the crisis successfully. Since discontinuity in any business can lead to devastating consequences and long-term financial problems, it is necessary to develop and implement a crisis communication plan that represents the basic reference point for communication towards the internal and external participants in the business. A successfully established communication channel enables the employees to adequately understand all conditions and threats. The goal of this paper is to define the role of crisis communication in maintaining business continuity. To achieve this objective, available secondary data were used, i.e., a comparative analysis of the case studies of Germanwings and Asiana Airlines was conducted.
business continuity management, business continuity plan, crisis, crisis communication plan
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Podaci o prilogu
197-213.
2021.
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objavljeno
978-953-346-167-0
Podaci o matičnoj publikaciji
Proceedings of The International Scientific Conference TRADE PERSPECTIVES 2021: International trade in a post COVID-19 world
Baković, Tomislav ; Naletina, Dora ; Petljak, Kristina
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu ; Hrvatska gospodarska komora (HGK)
Podaci o skupu
Trade Perspectives 2021: International trade in a post COVID-19 world = Perspektive trgovine 2021: Međunarodna trgovina u post-COVID 19 svijetu
predavanje
25.11.2021-26.11.2021
Zagreb, Hrvatska