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The Analysis of the Activity on Social Networks Facebook and Twitter of Diplomatic and Consular Missions of the Republic of Croatia in the Year 2020

Social networks have become a necessary tool in personal and professional communication in all spheres of life, including diplomacy. Diplomatic communication in the era of modern technology has transformed and developed into a „digital diplomacy“, which does not mean that the forms of classical (traditional) diplomatic communication are completely abandoned. New technologies have resulted in changes in political communication in which even the highest state officials are active on social media, making them one of the most frequently used communication channels. Through social networks, officials communicate directly and sometimes very intensively with the public. With a functionally deductive approach, several methods were used in order to obtain relevant data. Due to the relatively small sample, the way of using social networks by Croatian diplomatic and consular missions was qualitatively researched. There were several research methods in this paper. Description method describes the relevant paradigm comparison method were investigated similarities and common features, and statistical methods numerically and graphically presented research results were obtained. The subject of the research is the social networks Facebook and Twitter, and the time frame of the research is the year 2020.

social media ; digital diplomacy ; Facebook ; Twitter ; Croatian diplomatic and consular missions

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