Modern labeling (CROSBI ID 710258)
Prilog sa skupa u zborniku | stručni rad | međunarodna recenzija
Podaci o odgovornosti
Combeau, Bastien ; Bezulier, Loïc ; Bates, Irena
engleski
Modern labeling
The label printing is done by printing the printing substrate on the opposite side, so that the label can be applied to the packaging. Printed labels are displayed on their packaging, bottles and other retail products to influence on the consumer. Labels promote the product, identify the product, and sometimes protect the product. Through the appearance and shape of the label it is possible to create a positive and negative impression of the product and the manufacturer. In this paper, four modern labeling techniques are presented. Advantages and disadvantages are exposed to provide a overview of each technique. A detailed analyze was also made concerning used substrates and, therefore, some environmental conclusions were necessary to position each technique in the current global context.
environmental friendly, label, modern, packaging, printing techniques
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Podaci o prilogu
104-110.
2021.
objavljeno
Podaci o matičnoj publikaciji
Podaci o skupu
Međunarodni znanstveni skup Tiskarstvo & dizajn 2021
predavanje
09.06.2021-10.06.2021
Zagreb, Hrvatska