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The Role of Croatian Economic Diplomacy in Promoting the Croatian Tourism During the COVID-19 Pandemic

This paper, in its main part, aims to conduct empirical research of the Croatian economic diplomacy’s activities and the extent to which those activities have caused positive effects on Croatian tourism. The aim of this paper shall be achieved by determining the links and interdependence of institutional and informal economic diplomacy in periods of crisis that are crucial for the tourism of the Republic of Croatia. The hypothesis of this paper is the starting point of the research, which reads: "Croatian economic diplomacy fulfils its purpose if it systematically conducts activities to promote the tourism of the Republic of Croatia." The research in the paper will prove the assumption of the interdependence of economic diplomacy activities and economic results achieved during the COVID-19 pandemic. In this sense, the conducted empirical research explores the business entities’ expectations from the economic diplomacy’s activities and their effects. During September and October 2020, when there were indications of a possible "second wave" of the pandemic and restrictions that could further affect the economy, a survey was conducted among Croatian businessmen, which should provide more information about the effects of the Croatian economic diplomacy in the crisis period. The obtained answers can be used for analysis, discussion and drawing of conclusions. Standard statistical methods were also used to analyse and process the collected data by using adequate computer programs.

economic diplomacy ; COVID-19 ; pandemic ; Croatian tourism ; the crisis period

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