engleski

Influence of wine color on wine selection and consumption

The paper titled The influence of wine color on wine selection and consumption is first addressed by a theory that seeks to familiarize the reader with the wine itself as a product. They will look at wine throughout history, learn about the way wine is made, the types of wine and how it is paired with food. The process of making a decision to buy wine will also be thoroughly considered. This is followed by an introduction to the color of the wine itself, which is the most recognizable feature of wine. Looking at the color of the wine, many factors can be discovered about the wine, such as the grape variety, its youth or age, origin, mode of vinification. The subject of this thesis is to determine consumer’s perceptions of wine, their preferences, and their buying and consumption behavior.

wine ; wine color ; decision making process ; consumer’s behavior

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