engleski

Differences in expenditure on sports products and services between students of Faculty of Kinesiology Zagreb

The aim of this paper is to analyze the differences in expenditure on sports products and services between male and female students of the Faculty of Kinesiology University of Zagreb. Since they are defined as a selected sports population and have a direct impact on the trainees, it is important to explore their consumer habits in a world in which we see a strong expansion of the sports industry. The sample included 484 students and 373 questionnaires were taken into the final analysis. The results show that female students spend more on sportswear, footwear and monthly membership fees (etc. gyms, sport clubs), while male students spend more money on sports betting, nutrition supplements, and tickets for sport events (p≤0.05). In conclusion, the identified differences in expenditure between students on particular categories of sports products and services may serve as a great basis for further research in this area. In future research, it is necessary to further examine the background of the differences in expenditure.

sports marketing, sports market, expenditure on sports, sports economics

nije evidentirano