engleski

Competence of employees in tourism in the transition from the economy of service to the economy of experience

Experiences in tourism have a high value for consumers and demands for them are on the rise. Consumers in tourism are therefore willing to pay a high price for experiences. However, competition in the tourism market is also on the rise which requires innovation in new tourism experience products in order for the destination to remain competitive. That is why it is crucial for destinations to build and offer experiences in the right way. A tourist destination that recognizes the potentials of the experience economy will gain a competitive advantage and profit as opposed to those that do not offer the experience. An experience is the creation of a story, theme, or anything that can represent an experience, and it often varies from person to person. This paper lists some forms of influence on the tourist experience in the selected tourist destination, such as: arrangement and presentation of the destination, size and choice of tourist products, prices, product brands, staff employed in tourism, atmosphere within the destination, rituals, population and their legends and events. The economy of experience is the search for unique experiences that change life, experience and feelings beyond the ordinary, everyday ones.

experience ; economics of experience ; impact on experience ; retail ; sales result

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