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The impact of Covid 19 pandemic on global video gaming market

Purpose - The aim of this paper is to analyse the trends of the global video game industry during the Covid 19 pandemic. Methodology - The research is based on an analysis of the revenue of the global video game industry and the trend in the number of users. The research is divided into an analysis of the revenue structure as well as a geographical segmentation of total revenue. The results of the financial analysis are compared with the results of the trend analysis of the number of users. The results - research has confirmed the strong impact of the Covid 19 pandemic on the revenue trend of the global video game industry. The crisis has hit the traditional media markets of Europe and the USA the hardest. The number of users has grown steadily despite the Covid 19 crisis. Conclusion - The global video game industry has developed into the largest segment of the media industry. Revenues and the number of users are constantly growing. Even higher revenue growth can be expected in the coming years.

advertising ; Covid 19 ; mobil games ; video gaming industry

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