The role and signifance of color when choosing cars (CROSBI ID 708962)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Mandić, Lidija ; Strgar Kurečić, Maja
engleski
The role and signifance of color when choosing cars
The research was conducted in two steps ; an online survey to determine how people choose color for car and whether they are willing to allocate more financial resources to get the desired color. The second part of the research was carried out at certain traffic locations of the city of Zagreb where it was examined which colors of cars were most presented. The results obtained in the online survey as well as collected data were compared with the research carried out by BASF, analyzing the color distribution on the European car market The results coincide with the study conducted by BASF, black, white and gay are the dominant colors.
color, car, color experience
nije evidentirano
nije evidentirano
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Podaci o prilogu
1189-1193.
2021.
objavljeno
Podaci o matičnoj publikaciji
Rizzi Alessandro, Rossi Maurizio
Milano: International Colour Association (AIC)
978-0-6484724-3-8
2617-2429
Podaci o skupu
International Colour Association Conference (AIC 2021)
predavanje
30.08.2021-03.09.2021
Milano, Italija