engleski

Artificial Intelligence (AI) Brings Enhanced Personalized User Experience

The paper introduces new concepts of using artificial intelligence (AI) elements in culture and tourism industries by enhancing traditional user experiences with digital contents. This is done by creating a sophisticated backend system and integrating it with standard end-user devices like cell phones, tablets, and smart glasses. The proposed integration creates a new type of digital platform with wide range of possibilities. The platform allows automatic recognition of 2D images (like book pages, paintings, murals etc.) and adding the corresponding digital content (audio, video, text, links etc.) to significantly enhance user experience. The paper explains how this can be extended to include 3D functionality (at least under some restricted boundary conditions) without using expensive specialized 3D libraries or devices. Further integration with mapping and GPS services could also be used to prepare specialized tours, and even allow a self-service where end- user is allowed to create such tours from predefined elements. Such platform enables different items within the environment to trigger short messages (or even directly open digital contents) on the end-user’s device.

artificial intelligence (AI), augmented reality (AR), virtual reality (VR), digital content, enhanced user experience, culture, tourism, multimedia, enhanced personal experience, museum experience

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