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Pregled bibliografske jedinice broj: 1150343

Digital Game as an Artistic Mimesis and a Cult Brand


Jukić, Dinko
Digital Game as an Artistic Mimesis and a Cult Brand // Conference Proceedings from the International Scientific Conference, Megatrends and Media: Home Officetainment / Jana Radošinská ; Monika Prostináková Hossová ; Martin Solík (ur.).
Trnava, Slovačka: Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2021. str. 528-543 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


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Naslov
Digital Game as an Artistic Mimesis and a Cult Brand

Autori
Jukić, Dinko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Conference Proceedings from the International Scientific Conference, Megatrends and Media: Home Officetainment / Jana Radošinská ; Monika Prostináková Hossová ; Martin Solík - Trnava, Slovačka : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2021, 528-543

ISBN
978-80-572-0183-0

Skup
International Scientific Conference Megatrends and Media 2021: Home Officetainment

Mjesto i datum
Trnava, Slovačka, 21.4.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
art, brand, culture, digital game, mimêsis, sign, The Walking Dead

Sažetak
This paper will analyse the issue of the digital game as a modern art and as a brand. In the first part of the paper, the construct of culture in the context of popular culture will be preliminarily determined. Then, culture in a broader interdisciplinary sense will be considered, starting from Williams theory of culture, Eagleton's perspective of culture, and Griswold's theory of the cultural object. The second part will analyse Huizinga’s theory, which shows the game as the basic core of human expression, and Barthes' theory of myth on the example of the digital game The Walking Dead. The units of research analysis are scenes from the digital games that will be presented, interpreted, and explained. Ultimately, we will implement Kapferer’s theory of brand identity on digital game identity. The digital game is thus viewed as a brand, and its main characters as brand extensions. The aim of this paper is to present, research and analyse the phenomenon of digital play as an art, but also as a cultural brand. The contribution of the work is manifested in the interdisciplinary approach of cultural theory, media pedagogy, semiotics, and marketing. Digital game is viewed in the context of art where mimesis is understood as an artistic experience of reality.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Pedagogija, Interdisciplinarne društvene znanosti

Napomena
Indeksiran:
WoS CC; SSCI



POVEZANOST RADA


Profili:

Avatar Url Dinko Jukić (autor)


Citiraj ovu publikaciju:

Jukić, Dinko
Digital Game as an Artistic Mimesis and a Cult Brand // Conference Proceedings from the International Scientific Conference, Megatrends and Media: Home Officetainment / Jana Radošinská ; Monika Prostináková Hossová ; Martin Solík (ur.).
Trnava, Slovačka: Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2021. str. 528-543 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Jukić, D. (2021) Digital Game as an Artistic Mimesis and a Cult Brand. U: Jana Radošinská, Monika Prostináková Hossová & Martin Solík (ur.)Conference Proceedings from the International Scientific Conference, Megatrends and Media: Home Officetainment.
@article{article, author = {Juki\'{c}, D.}, editor = {Jana Rado\v{s}insk\'{a}, Monika Prostin\'{a}kov\'{a} Hossov\'{a} and Martin Sol\'{\i}k}, year = {2021}, pages = {528-543}, keywords = {art, brand, culture, digital game, mim\^{e}sis, sign, The Walking Dead}, isbn = {978-80-572-0183-0}, title = {Digital Game as an Artistic Mimesis and a Cult Brand}, keyword = {art, brand, culture, digital game, mim\^{e}sis, sign, The Walking Dead}, publisher = {Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava}, publisherplace = {Trnava, Slova\v{c}ka} }
@article{article, author = {Juki\'{c}, D.}, editor = {Jana Rado\v{s}insk\'{a}, Monika Prostin\'{a}kov\'{a} Hossov\'{a} and Martin Sol\'{\i}k}, year = {2021}, pages = {528-543}, keywords = {art, brand, culture, digital game, mim\^{e}sis, sign, The Walking Dead}, isbn = {978-80-572-0183-0}, title = {Digital Game as an Artistic Mimesis and a Cult Brand}, keyword = {art, brand, culture, digital game, mim\^{e}sis, sign, The Walking Dead}, publisher = {Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava}, publisherplace = {Trnava, Slova\v{c}ka} }




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