engleski

LOGISTICAL CHALLENGES IN THE PROCESS OF INTERNATIONALIZATION OF COMPANIES IN THE WINE INDUSTRY

With the process of globalization, logistics is becoming increasingly important in business operations ; it can improve the work of the company and make business more difficult and increase costs if it proves inefficient. It plays an important role in expanding the company to foreign markets. This paper observes the challenges of international exchange and presents the international logistics business of the wine industry in Croatia. The aim of this paper is to show how logistics has a role in the internationalization of companies and to bring closer the logistical challenges and problems in the internationalization in wine industry. Considering the set goal, this paper analyzes the case of the wine industry in Croatia. For Croatia, and also for its wine industry, the logistics and infrastructure are important for Croatia's inclusion in the market of economically powerful countries such as the USA, Western European countries and Japan. For this reason, the logistic efficiency index and the global competitiveness index were observed, based on which the correlation method and comparative method were used to draw conclusions about its connection. The paper proves a positive correlation between the development of logistics infrastructure and the global competitiveness of the economy, which further confirms the importance of logistics for both the company and the national economy. Furthermore, the case analysis showed that business conditions and consumer habits are constantly changing, and that companies cannot influence some elements from the environment, so they turn to internal elements that can be influenced, such as production processes, storage and distribution flows.

logistics, internationalization, international exchange, wine industry, Croatia

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