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Pregled bibliografske jedinice broj: 1149558

Marketing miks na primjeru potrošača zdrave hrane


Sivrić, Hrvoje; Blažević, Ivona; Dautović, Helena
Marketing miks na primjeru potrošača zdrave hrane // Mediterranean impressions, concepts, stories Book 3
Zagreb, 2020. str. 593-604 (predavanje, međunarodna recenzija, sažetak, ostalo)


CROSBI ID: 1149558 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Marketing miks na primjeru potrošača zdrave hrane
(Marketing mix in the example of healthy food consumers)

Autori
Sivrić, Hrvoje ; Blažević, Ivona ; Dautović, Helena

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, ostalo

Izvornik
Mediterranean impressions, concepts, stories Book 3 / - Zagreb, 2020, 593-604

ISBN
978-953-7964-96-2

Skup
3rd International Multidisciplinary Scientific Conference MIC - Vis 2020

Mjesto i datum
Vis, Hrvatska, 16.-19.09.2020

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
zdrava hrana, marketing miks, zdrav način života
(healthy food, marketing mix, healthy lifestyle)

Sažetak
Contemporary trends show that a "healthy lifestyle" is being promoted more and more and that more and more people care about the quality of life. Such a lifestyle, among other things, includes quality eating habits, in terms of healthy food. Healthy food has many benefits that positively affect the quality of life, which is why people are increasingly paying attention to what they eat. The detected problem investigated in this paper is the diversity and specificity of healthy food consumers. Every consumer has their own lifestyle that can be manifested by buying specific food products, and effective marketing allows consumers to find products that will meet their needs. Lifestyle influences the needs, desires and habits in buying products and services, as well as consumer behaviour. Food must meet certain criteria in order to be considered healthy. The specific goal of the paper is to present the elements of the marketing mix on the example of healthy food consumers. The paper defines and analyzes healthy food through four elements of the marketing mix, which includes product, price, promotion and distribution, compared to conventional food. There are many ways manufacturers can sell their products, and it can be said that elements of the marketing mix provide effective benefits for successful sales.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Profili:

Avatar Url Ivona Blažević (autor)

Avatar Url Hrvoje Sivrić (autor)


Citiraj ovu publikaciju:

Sivrić, Hrvoje; Blažević, Ivona; Dautović, Helena
Marketing miks na primjeru potrošača zdrave hrane // Mediterranean impressions, concepts, stories Book 3
Zagreb, 2020. str. 593-604 (predavanje, međunarodna recenzija, sažetak, ostalo)
Sivrić, H., Blažević, I. & Dautović, H. (2020) Marketing miks na primjeru potrošača zdrave hrane. U: Mediterranean impressions, concepts, stories Book 3.
@article{article, author = {Sivri\'{c}, Hrvoje and Bla\v{z}evi\'{c}, Ivona and Dautovi\'{c}, Helena}, year = {2020}, pages = {593-604}, keywords = {zdrava hrana, marketing miks, zdrav na\v{c}in \v{z}ivota}, isbn = {978-953-7964-96-2}, title = {Marketing miks na primjeru potro\v{s}a\v{c}a zdrave hrane}, keyword = {zdrava hrana, marketing miks, zdrav na\v{c}in \v{z}ivota}, publisherplace = {Vis, Hrvatska} }
@article{article, author = {Sivri\'{c}, Hrvoje and Bla\v{z}evi\'{c}, Ivona and Dautovi\'{c}, Helena}, year = {2020}, pages = {593-604}, keywords = {healthy food, marketing mix, healthy lifestyle}, isbn = {978-953-7964-96-2}, title = {Marketing mix in the example of healthy food consumers}, keyword = {healthy food, marketing mix, healthy lifestyle}, publisherplace = {Vis, Hrvatska} }




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