engleski

Analysis of the financial results of the Twitter platform at the beginning of Covid 19

The microblogging platform Twitter is the largest global network for the exchange of brief information from all areas of social life. The platform has been in existence for fourteen years, but has only stabilized its financial results in recent years. Contrary to the inclining growth and stabilization of financial results, the number of beneficiaries has declining growth, which points to the conclusion of saturation of income and number of beneficiaries. The largest number of users of the platform is in the USA, and they generate the largest number of tweets. During the pandemic, presidential elections took place in the USA, which brought the platform to the attention of the world public due to the tweets the politicians posted. All this affected the recovery and growth of the number of users on the platform. The aim of this paper is to investigate the financial operations of the platform at the beginning of the Covid 19 pandemic, as well as the movement of the number of users at that time. The results of the research can serve as a basis for other research in the field of social sciences, related to the phenomenon of the Twitter platform.

Covid 19 ; microblogging ; platform economy ; Twitter

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