Socially responsible marketing in the "new normal" (CROSBI ID 708068)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Guzovski, Marina
engleski
Socially responsible marketing in the "new normal"
Given the fact that we are in a time of uncertainty, when we cannot predict how a coronavirus-induced pandemic will affect community life, socially responsible behaviour as well as the impact of socially responsible marketing come to the fore in particular. The goal of socially responsible marketing is to educate and take actions that will positively affect the change of behaviour, and all participants from business entities to individuals must be aware of their responsible behaviour towards themselves and others in order to improve well-being and benefit the society we live in. The paper presents models of socially responsible marketing communication in the "new normal" as well as their impact on raising awareness of responsible behaviour and the adoption of new habits among consumers.
Responsible behaviour, Social responsibility, Marketing communication, “New normal”.
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
Podaci o prilogu
285-291.
2021.
objavljeno
10.31410/limen.2020.285
Podaci o matičnoj publikaciji
SIXTH INTERNATIONAL SCIENTIFIC-BUSINESS CONFERENCE LIMEN 2020 ; Leadership, Innovation, Management and Economics: Integrated Politics of Research, CONFERENCE PROCEEDINGS
Vuk, Bevanda
Beograd: Association of Economists and Managers of the Balkans - Udekom Balkans
978-86-80194-39-4
2683-6149
Podaci o skupu
Nepoznat skup
ostalo
29.02.1904-29.02.2096