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Expansion of Euroherc Insurance Inc. on the European Union market - case study

Euroherc Insurance Inc. as the leading non-life insurance company in the Croatia has decided to expand its business to the European Union market. In 2015, it entered the Austrian market. The choice of this market is related to the structure of the market, the fact that many people from Croatia live and work in Austria, and the openness to competitive business. On the Austrian market, Company focused on car insurance services. The choice of strategy proved to be good, as Euroherc Insurance in 2019 achieved a premium growth of 14% and developed its business through 1 branch, 4 business offices and 50 sales points in Austria.

Euroherc Insurance ; European Union ; insurance market ; non-life insurance

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