engleski

Use of Organizational Analysis Methods for Evaluating Business Improvement Initiatives

Contemporary methods for organizational analysis provide help to managers and business owners to determine company's relative position from a strategic perspective as well as influencing trends within their environment. These methods are usually applied for identifying insights into internal and external influence factors when organizations are entering a development cycle or have an initiative for business improvement. SWOT analysis, an acronym for Strengths, Weaknesses, Opportunities and Threats, as another, traditional management method, can be used for evaluating and presenting the results of identified insights. SWOT analysis can be used for determining the state or value of influence factors at one moment in time and can therefore assist in their evaluation for a specific “go – no go” decision for the planned improvement initiative. In this paper method engineering of two modern design thinking methods as a source of SWOT elements will be presented. Moreover, a process model showing methods implementation is developed, including database entry of the influence factors, which can be used for creating a unique repository of the influence factors, so they can be reused for other related decisions. Implementation of the proposed procedure is presented through an illustrative case study, showing its practical use in the agricultural sector.

management methods ; method engineering ; influence factors ; innovation

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