engleski

Making Museums Accessible through Digital Storytelling

People connect with the world and others through stories and the emotions that these stories evoke. Relying on this notion, the research presented in this paper is based on the premise that digital storytelling has the power to engage (novice) visitors with art museum objects and make their experiences educational and pleasurable, thus making art museums more accessible. This paper presents the KHM Stories app developed at the Kunsthistorisches Museum in Vienna. The research includes an analysis of its content, i.e. digital stories, and novice visitors’ reactions to, and experiences of, the content. The research results point to a mutual connection between the carefully shaped communication and specific communicative goals of digital stories, on the one hand, and the level and diversity of the visitors’ engagement, on the other hand. The paper c concludes that digital storytelling strategies can positively impact visitors’ experience of art and their views of the museum as an institution.

digital storytelling, museum, art, audience

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