Pretražite po imenu i prezimenu autora, mentora, urednika, prevoditelja

Napredna pretraga

Pregled bibliografske jedinice broj: 1145215

Creative industries and health challenges: how to creatively communicate prevention measures in a pandemic context? Pandemic context?


Topić, Martina; Geiger Zeman, Marija : Holy, Mirela
Creative industries and health challenges: how to creatively communicate prevention measures in a pandemic context? Pandemic context? // Book of Abstracts CFI 2021 / Holy, Mirela ; Medić, Rino (ur.).
Zagreb: VERN' Grupa i Ekonomski institut Zagreb, 2021. str. 35-35 (predavanje, međunarodna recenzija, sažetak, znanstveni)


CROSBI ID: 1145215 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Creative industries and health challenges: how to creatively communicate prevention measures in a pandemic context? Pandemic context?

Autori
Topić, Martina ; Geiger Zeman, Marija : Holy, Mirela

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Book of Abstracts CFI 2021 / Holy, Mirela ; Medić, Rino - Zagreb : VERN' Grupa i Ekonomski institut Zagreb, 2021, 35-35

ISBN
978-953-8101-07-6

Skup
CFI 2021 - Creative Future Insights Conference Creative Industries and Experience Economy

Mjesto i datum
Zagreb, Hrvatska, 13-14.09.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
COVID-19 ; creative industries ; health communication ; healthcare marketing, Think of others – get vaccinated! campaign ; Let´s Not Go Back campaign

Sažetak
The COVID 19 pandemic has affected the sphere of culture and cultural industries (UNESCO/ Culture & COVID-19: Impact and Response, 2020). Volkan Bozkir highlighted the “essential role” of cultural and creative industries during the pandemic and in the post-recovery period (UN News, 2021). The importance of culture and cultural industries was recently discussed by Audrey Azoulay (2021) who pointed out that in addition to the crisis caused by the coronavirus, a “cultural diversity crisis” was taking place in parallel. Recent crises have opened up another aspect of the debate that addresses important issues of culture, creativity, and official health communication. Health communication is a “a tool to influence individuals’ health behaviors, eliminate health disparities, and achieve public health safety” (Weberling McKeever & Choi, 2020). It has long been thought that the health sector suffers from a chronic lack of creativity, but in the current pandemic context, creativity is becoming a significant strategy when it comes to sensitizing the public, health communication and promoting ways to prevent the spread of coronavirus (Hudson 2020). Moreover, Hudson (2020) points out that COVID-19 set a new norm in the so-called healthcare marketing which addresses new audiences ; adapts to the political and social context ; adequately responds ; includes consumer´s emotional journey. In the focus of the analysis are the Croatian campaign Misli na druge – cijepi se! (Think of others – get vaccinated!) and the British campaign Let´s Not Go Back, with the main research questions: how the competent institutions in Croatia and the UK communicated the COVID-19 challenges and educated the public about vaccination as one of the prevention strategies ; whether campaigns as official health communication have adopted the principles of creativity and how creative industries can improve health communication in the future.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti, Sociologija



POVEZANOST RADA


Ustanove:
Institut društvenih znanosti Ivo Pilar, Zagreb,
Sveučilište VERN, Zagreb

Profili:

Avatar Url Mirela Holy (autor)

Avatar Url Marija Geiger Zeman (autor)

Avatar Url Martina Topić (autor)


Citiraj ovu publikaciju

Topić, Martina; Geiger Zeman, Marija : Holy, Mirela
Creative industries and health challenges: how to creatively communicate prevention measures in a pandemic context? Pandemic context? // Book of Abstracts CFI 2021 / Holy, Mirela ; Medić, Rino (ur.).
Zagreb: VERN' Grupa i Ekonomski institut Zagreb, 2021. str. 35-35 (predavanje, međunarodna recenzija, sažetak, znanstveni)
Topić, M. & Geiger Zeman, Marija : Holy, Mirela (2021) Creative industries and health challenges: how to creatively communicate prevention measures in a pandemic context? Pandemic context?. U: Holy, M. & Medić, R. (ur.)Book of Abstracts CFI 2021.
@article{article, year = {2021}, pages = {35-35}, keywords = {COVID-19, creative industries, health communication, healthcare marketing, Think of others – get vaccinated! campaign, Let´s Not Go Back campaign}, isbn = {978-953-8101-07-6}, title = {Creative industries and health challenges: how to creatively communicate prevention measures in a pandemic context? Pandemic context?}, keyword = {COVID-19, creative industries, health communication, healthcare marketing, Think of others – get vaccinated! campaign, Let´s Not Go Back campaign}, publisher = {VERN' Grupa i Ekonomski institut Zagreb}, publisherplace = {Zagreb, Hrvatska} }
@article{article, year = {2021}, pages = {35-35}, keywords = {COVID-19, creative industries, health communication, healthcare marketing, Think of others – get vaccinated! campaign, Let´s Not Go Back campaign}, isbn = {978-953-8101-07-6}, title = {Creative industries and health challenges: how to creatively communicate prevention measures in a pandemic context? Pandemic context?}, keyword = {COVID-19, creative industries, health communication, healthcare marketing, Think of others – get vaccinated! campaign, Let´s Not Go Back campaign}, publisher = {VERN' Grupa i Ekonomski institut Zagreb}, publisherplace = {Zagreb, Hrvatska} }




Contrast
Increase Font
Decrease Font
Dyslexic Font