Artificial intelligence acceptance in services: connecting with Generation Z (CROSBI ID 298281)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Vitezić, Vanja ; Perić, Marko
engleski
Artificial intelligence acceptance in services: connecting with Generation Z
This paper aims to examine willingness to accept artificial intelligence (AI) devices, focusing on the so-called Gen Z population. This study presumes that specific knowledge of a business process is important for AI adoption in hospitality services. A research model, grounded in the artificially intelligent device use acceptance (AIDUA) framework, used data collected from 786 respondents. The model was tested using PLS-SEM methodology. The modified framework was supported by Gen Z, with hedonic motivation having the greatest effect on Gen Z members’ emotions and their willingness to use AI devices in hospitality. The frequency of smartphone usage played a significant moderating role between the perceived effort of AI usage and emotions. This study helps AI designers and business managers when designing and implementing AI devices in a hospitality environment. Based on this study’s findings, policymakers and educational institutions can try to advance their curricula, emphasizing the importance of new technologies.
Artificial intelligence ; Gen Z ; smartphones ; hospitality services
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Podaci o izdanju
41 (13-14)
2021.
926-946
objavljeno
0264-2069
10.1080/02642069.2021.1974406