engleski

Comprehensive Strategic Decision-Making Model in Building Sustainable Competitive Advantages

The paper suggests a comprehensive three-stage model, which offers an overall assessment of the company's performance, as well as external success factors, threats and opportunities. The analysis should enable the company to determine a set of feasible strategies and decide upon the most appropriate one, which implementation could improve its current position. Strategic decision making tools can be methodologically grouped into three stages, with the portfolio analysis representing its core. Portfolio methodology with all its limitations offers a solid ground in the strategy formulation process especially for companies in transition economies inexperienced in the strategic planning process. The basic idea is to enable companies build grounds for sustainable or long-term competitive advantage.

decision-making process; strategic planning process; strategy formulation model; portfolio analysis; competitive advantage

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