engleski

OPTIMIZATION OF DEVELOPMENTAL GUIDELINES OF HIGHER EDUCATION WITH REGARDS TO TOURISM MEDIA CAMPAIGNS

Strategic development goals of the Republic of Croatia till 2030. that are related to the development of higher education, with special emphasis on STEM, include the strengthening of the information communication structure, a holistic development and quality improvement in the area of science and higher education that is relevant in regards to the labor market and awareness strengthening of the access to network communication. The need to develop education programs, technologies and materials linked to tourism is based on characteristics of competitiveness, innovation and diversity of the sustainable tourism sector as one of the most important economic branches in the Republic of Croatia. In line with the stated needs and development goals a need is identified to research higher education in the area of graphic technology and design. The stated areas complement the need to promote, primarily through web pages and tools in line with information communication technologies and a tourism media campaign based on printed and multimedia graphic materials with the goal of transferring the message to the consumer, that is, to target tourist groups. The scientific research is encompassing the analysis of existing programs from the area of graphic technology and design in higher education with regards to tourism development, also the development of materials and tools for the visual representation of tourism content and, in line with the scientific research based on eye tracker technology, a suggestion for optimizing the developmental guidelines for education programs in the area of graphic technology and design and also suggestions regarding to the measures and visual presentation tools and materials.

Education, STEM, graphic technology and design, information communication technology, tourism.

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