engleski

Continuance Intention to Use Cloud Services in Educational Institutions

Continued use of technology depends on numerous factors that arise from different dimensions, such as the characteristics of the organization, envi-ronment, tools, and users. Trends in cloud service (CS) related research are focused on technology capabilities, cost reductions, and profit increases in small and medium-sized enterprises (SMEs). Although the use of technology depends on the intention of the users, their perception in this particular re-search area is neglected. Most of the papers from this research domain ex-plore the initial acceptance of CS, although the initial acceptance of tech-nology does not guarantee its continued use. The objectives of the proposed research are: 1) to identify the factors related to the continuance intention to use CS in education institutions (EI), and 2) to develop a conceptual model for the continuance intention to use CS in EI. The main research question of the proposed paper is: “Which factors are related to the continuance inten-tion to use CS in EI”? To identify the factors, an overview of the state of the art will be presented, including: a) a review of the CS used in educational in-stitutions, and b) an analysis of existing models and factors related to the continued use of technology. Furthermore, since the biggest concerns of the CS users are data loss/leakage and data privacy, the review of the impact of privacy perception on the continuance intention to use CS will be made. The identification of factors is the first step towards determining the direction of further development of CS for EI and towards strategic planning and organi- zation of teaching models that include the use of CS. Further efforts will be directed on the development of an instrument for measuring the continu-ance intention to use CS in EI.

Cloud services ; educational institutions ; continued use of technology

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