engleski

Digital competitiveness and integration of digital technology into business

Modern business marked by the effects of globalization and internationalization as well as new market trends leads to the so-called. digital revolutions where digitalization and new digital technologies are changing everyday business. The rapid and constant development of new digital technologies is of great importance for the development of society as a whole, the company, and its business environment. Recognition of external knowledge (innovation) and their integration into the company's existing knowledge related to digital technologies (tools and techniques) in the company's business provides many benefits that ultimately reflect on creating added value and achieving competitive advantage. Strong technological development affects and changes the way the company is managed, it changes the level of corporate culture inside and outside the organization. The importance and significance of digitalization and digital business transformation are also monitored by the European Commission, which since 2015 has been monitoring the digital competitiveness of Member States through the Digital Economy and Society Index (DESI) report. The DESI index monitors and measures the performance of EU member states in digital connectivity, digital skills, networking activities, and digital public services. This paper aims to investigate and analyze the importance of new technologies and their integration into business and their impact on digital competitiveness in the market.

digitalization ; digital transformation ; digital technology ; business ; competitiveness

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