engleski

Entrepreneurship during the Times of the Coronavirus Pandemic in Republic of Croatia

Entrepreneurship is a key driver of economic growth and a generator of employment opportunities in all modern economies across the world. Small and medium enterprises (SMEs) are the engines of modern entrepreneurship. In the Republic of Croatia, SMEs areindispensable to boost employment and economic growth. Numerous economicactivities have been slowed down due to the coronavirus pandemic, and some have even been completely halted. In these extraordinary circumstances, not only intheRepublic of Croatia but also all over the world, an entrepreneurmustbe proactive and able to promptlyadapt to this new situation. The purpose of this articleisto investigate the entrepreneur’s position in the Republic of Croatia and to identify key problems entrepreneurs face during the coronavirus pandemic. As indicated by the research results, the coronavirus pandemic has drastically altered business activity conduction and entrepreneurship. For their businessesto survive these new, everyday challenges, many companies are forced to adapt their supply to market demands, introduce business informatization, lower the product and service prices and invest in employee education.

entrepreneurship ; Republic of Croatia ; European Union ; pandemic ; coronavirus

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