engleski

CSR focus of highly rated international hotels operating in Russia and Croatia as represented on their web-sites in the period of COVID-19 pandemia

The main purpose of this study was to illustrate how highly rated hotels operating in Russia and Croatia are positioning their CSR practices on their web sites with the special emphasis on their CSR measures, related toCOVID-19 crisis. The conclusion is based on the analysis of the web- sites of 62 hotels attributed to of upscale to luxury class international hotel brands [17], located in major destinations in Russia: Moscow, St, Petersburg, Sochi, Zagreb and Dubrovnik as well as in-depth analysis of the information, regarding 8 representative hotels of the class investigated in the mentioned cities. The results show that CSR is actively developed in all hotel chains investigated, but there is an information problem with the placement of this information at specific websites of Russian and Croatian representative hotels, which do not apply to the measures related to COVID-19 prevention, which is positioned clearly and in detail by the hotels represented.

corporate social responsibility ; hotels ; Russia ; Croatia ; COVID-19

nije evidentirano