engleski

Developing generation Z’s entrepreneurial readiness

The purpose of this study is to investigate the entrepreneurial readiness of Generation Z students. In this respect, the study seeks to identify the role of faculties in developing the entrepreneurial readiness of Generation Z students. The paper also explores the entrepreneurial propensity of Generation Z students and assesses their entrepreneurial traits. Research was conducted on a sample comprising 130 students attending higher education institutions of economics in Croatia. For the needs of empirical research, a structured questionnaire was designed. Data were collected in June 2020, using the online survey method. The results of the conducted study indicate that faculties possess great but still untapped potential in fostering the development of entrepreneurship readiness in Generation Z students. Results also show that Generation Z students are sceptical of their ability to capitalise on their entrepreneurial propensity ; hence, they are cautious when it comes to concrete entrepreneurial intention and actual start-up initiatives. Furthermore, the students assessed they possess entrepreneurial traits to a large extent, the key traits being independence, tenacity, responsibility and good organisational skills. Additionally, the study found an association between entrepreneurial readiness and personal attitudes towards entrepreneurship. This research contributes to the literature in the field of entrepreneurship and entrepreneurial teaching, by explicitly focusing on both the traits and the needs of a new generation of students, authentic representatives of Generation Z. In terms of practical application, the study’s results can serve as a starting point in improving institutional climate, thus facilitating the formation of partnerships and synergy with entrepreneurs in practice.

Entrepreneurial readiness ; Generation Z students ; Entrepreneurial intentions and attitudes

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