engleski

Comparison of financial indicators and the trend of the number of users of the old and new media industry during the Covid 19 pandemic

The aim of this paper is to compare the business results of corporations within the media industry. The analysis included two corporations from the "old" and two corporations from the "new" media industry. The corporations in the "old" media industry are Comcast Corporation and the New York Times, and the corporations in the "new" media industry are Netflix and Spotify. We determine the "old" media industry according to the organizational design of vertical integration. The "new" media industry uses a streaming platform model. Financial analysis includes selected items from the corporate income statement to compare the business results of corporations. By analysing the trend in the number of users, a new model of user behaviour was determined. The "old" media industry is undergoing a process of transformation and generating revenues from several different models of commodification. The "new" media industry is taking advantage of the technological advantage of this new user habit. The analysis and comparison of the results of these two models indicates the directions of development of the global media industry.

media industry ; platform economy ; streaming platform ; vertical integration ; zero marginal cost

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