engleski

Creating value based on relationship management in organization

The principle of relationship management stands out as one of the seven basic principles of quality management. Relationship management is based on identifying stakeholders and analyzing stakeholders based on which organizations defines a management model. In addition to all stakeholders in the business environment, it is important to consider those from the general environment such as state, city or municipality. One of the fundamental benefits of relationship management is creating value for the organization. The organization shares knowledge, resources and competencies with its stakeholders in order to create shared value. Once created, shared value is the foundation for creating a sustainable business model, which results in the creation of economic, environmental and social value, both for the organization and for stakeholders. The paper proposes a model for creating stakeholder values based on relationship management and all the above principles.

Relationship management ; stakeholders ; value ; shared value ; sustainable business model

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