engleski

Quo Vadis public television? Market position of selected Western European countries

The liberalization of television markets and the emergence of commercial channels has changed the position of public television, bringing an end to monopolies. Public television now competes for audiences with private television. In this paper, the authors analyze the changes to the market position of public television in Germany, Spain, France, the United Kingdom (UK), and Italy between 1995 and 2019. In this 25-year period, all of these countries have had a liberalized TV market. The aim of this paper is to demonstrate the ways in which public television competes with commercial television, assessing the consequences of this on market power. This analysis allows us to detect similarities and dissimilarities between public television and television markets in large Western European countries. The results show the decline of the market share of public television in all countries, except Germany. Furthermore, public television has remained market leading in all countries, with the exception of Spain. One of the ways to compete with commercial television is to start new public channels and acquire a large audience.

Public television ; Market share ; Western Europe

nije evidentirano