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The Impact of Self-Congruity and Evaluation of the Place on WOM: Perspectives of Tourism Destination Residents (CROSBI ID 295617)

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Šegota, Tina ; Ning (Chris), Chen ; Golja, Tea The Impact of Self-Congruity and Evaluation of the Place on WOM: Perspectives of Tourism Destination Residents // Journal of Travel Research, April 2021 (2021), 1-18. doi: 10.1177/00472875211008237

Podaci o odgovornosti

Šegota, Tina ; Ning (Chris), Chen ; Golja, Tea

engleski

The Impact of Self-Congruity and Evaluation of the Place on WOM: Perspectives of Tourism Destination Residents

Residents’ voluntary word-of-mouth (WOM), especially positive WOM, is scarcely investigated. Since different human–place relationship factors influence residents’ WOM, further understanding of how residents evaluate the place affects their voluntary behaviors is essential. Using PLS-based structural equation modeling, this study investigates the linkages between residents’ self-congruity, place satisfaction, engagement, expectations, and WOM. Results based on 313 residents of Ljubljana (Slovenia) and Pula (Croatia) suggest that (1) place satisfaction and place expectations only directly affect one-to-one positive WOM ; (2) actual and ideal self- congruities affect place satisfaction, engagement, and expectations ; (3) place engagement has a substantial direct impact on both one-to-many and many-to-many WOM ; and that (4) actual and ideal social self-congruities have a direct influence on many-to-many WOM. In general, this study adds to the literature by detailing how different WOMs are motivated by various factors via different psychological mechanisms.

self-congruity ; word-of-mouth ; engagement ; residents ; place satisfaction

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Podaci o izdanju

April 2021

2021.

1-18

objavljeno

0047-2875

1552-6763

10.1177/00472875211008237

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