engleski

The Role of Corporate Values and Corporate Culture in the Untypical Times of the Covid-19 Pandemic

The COVID-19 pandemic struck the world last year, having brought significant changes not only to our lifestyles, but also to values that have reshaped along with this atypical change. In 2020, corporations were, regardless of their profit, sustainability, number of employees and competitiveness, all exposed to uncertainty, which in turn resulted in the initiative to reassess the definition of their footing within companies, in their corporate values and corporate culture, as well as in society as a whole. The basis of this paper is the decision to maintain companies’ strategic position on the market prior to the pandemic. The maintaining has been defined on a legislative and regulatory basis, by market positioning and corporate values, the latter being, just as human lives, stricken by the pandemic. This paper will examine the viability of establishing corporate culture as the instrument for optimization of all resources during lockdown, along with the implementation of the corresponding principles of corporate management, notably in the area of corporate culture. The purpose of the suggested correspondence is to initiate the creation of a company’s strategy and to define significant corporate values upon implementing a new working model in companies that were forced to switch to remote working. Thus, corporate culture and corporate values, which are by that fact less noticeable, have a dominant impact on the type of response that companies apply to the pandemic and to the organization of business conduct during lockdown.

company strategies ; corporate culture ; corporate values ; crisis ; principles of corporate management

DEMSME 2021 was sponsored by a European union project CZ.02.2.69/0.0/0.0/18_054/0014696 Development of R&D capacities of the Silesian University in Opava