engleski

Artificial Intelligence and Product Innovation

Artificial Intelligence (AI) is gaining importance in many areas, including manufacturing, but research on the use of Big Data and AI in manufacturing is scarce. This paper focuses on AI and innovation in terms of how AI is reshaping the innovation organisation in manufacturing firms and how AI helps generate innovation. We use the behavioural theory of the firm with a focus on organisational problem solving and information processing in the context of innovation. Research data were collected using European Manufacturing Survey. Our results show that AI has an impact on innovation, just not in the way we predicted according to behavioural theory.

Artificial Intelligence, Innovation, Manufacturing

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