engleski

Dating platform Tinder at the time of the Covid 19 pandemic

Production capitalism, in the context in which Marx describes it, lasts for almost 150 years and reaches its peak at the end of the 20th century. The development of the Internet and the digitalization of the production system had a decisive influence on the gradual disappearance of production capitalism, i.e. its migration to the east. We associate capitalism with the emergence of modernity and industrialization, post-capitalist society is developing in parallel with postmodern and post-industrial society. The 21st century and post-industrial society are bringing about fundamental changes in social relations in all areas of life. Classic partner- connecting agencies from the analog era have replaced digital platforms from the post- industrial era. Tinder has become the largest global partner merger platform. The aim of this paper is to analyse the financial results of Tinder in the last five years, and to analyse the impact of the Covid 19 pandemic on the trends in the number of users on the platform.

COVID 19 ; dating ; platform economy ; Tinder ; zero marginal cost

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