engleski

Discourse Analysis of YouTube Vlogs Related to Croatian Islands

YouTube is one of the most popular social media platforms associated with usergenerated content, and vlogs are a typical form of YouTube content. They are essentially blogs made in a video form and uploaded to the Internet. Their themes vary from fashion and makeup to mukbangs and gaming. Travelling vlogs are quite popular and have the potential to influence users’ travel decisions. This paper aims to analyse the (verbal) discourse content of the most- watched YouTube vlogs related to ten Croatian islands (Cres, Krk, BraË, Hvar, Pag, KorËula, Dugi otok, Mljet, Vis, and Rab), in order to discover how the islands are presented and described by the vloggers. The analysis included extraction of verbs that signify vlogger activities on the islands (e.g., “walk”/“walking”, “eat”/“eating”, “explore”/“exploring”), nouns that signify themes and topics related to the islands (e.g., “beach”/“beaches”, “boat”/boats”, “ferry”/ferries”), and adjectives that relate to the verbs and nouns and are used to describe the islands (e.g., “beautiful”, “good”, “big”/“bigger”/“biggest”). The analysis discovered that vloggers perceive Croatian islands in a very positive and light way

YouTube, vlog, tourism, influencer, Croatian islands

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