engleski

Business Process Management in Tourism and Hospitality

Hospitality is an activity that has closeness and connection with many sciences and activities, including economics, technology, geography, politics, sociology, etc. It also represents a complex market combination of related industries. Due to all the specifics, it can be said that process management in tourism is a systematic and coordinated adjustment of tourism policy and tourism strategy of the state at the local, regional, national and international levels, in order to create consumer satisfaction and make a profit. In this regard, some of the management systems used in this process will be proposed – CRM (Customer Relationship Management).

tourism, marketing, management

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