engleski

Comperative Analysis of the Global Spread of Tourism in Institutional Portals

Throughout history they have been generated topois or platitudes shall identify and designate territories and societies. Topical stories that do not always conform to reality, but which have served to spread it. So according to various reasons, the collective imagination that while maintaining its essence, be rearticulating to suit different socio-economic parameters, such as the phenomenon of globalization. One of the main signs and even engines it can be placed on the Internet, in this sense, has operated no longer a simplification of reality reference, but of collective or platitudes about countries and cities imaginary, turning them into real brands they interact and compete with each other in the social macroespacio emerging. That is, whatever the profile of the tourist and the selected destination in its bid ; one of its activities will focus on the visit of the icon, that could well be defined as its global logo. Therefore, this study focuses on the analysis of the images of two tourist destinations of great relevance: Cadiz in Spain and Zadar in Croatia, through a comparative analysis of the images included in the institutional portals of these two cities, in order collect and classify the selection of images that both institutions make to launch its global offering, and to assess the profitability of the proposed positioning.

tourism ; globalization ; image ; identity ; portals

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