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Pregled bibliografske jedinice broj: 112064

Market Segmentation on the Basis of Food-Related Lifestyles of Croatian Families


Kesić, Tanja; Piri Rajh, Sunčana
Market Segmentation on the Basis of Food-Related Lifestyles of Croatian Families // British Food Journal, 105 (2003), 3; 162-174 (podatak o recenziji nije dostupan, članak, znanstveni)


Naslov
Market Segmentation on the Basis of Food-Related Lifestyles of Croatian Families

Autori
Kesić, Tanja ; Piri Rajh, Sunčana

Izvornik
British Food Journal (0007-070X) 105 (2003), 3; 162-174

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
food-related lifestyle; segmentation; Croatian families

Sažetak
This paper explores the existence of different food-related lifestyle segments in the Republic of Croatia. Using international instruments and a cluster analysis (joining-tree clustering) we found five different segments which differ in buying motives, quality aspects of the food buying decisions, cooking methods and consumption situations. The segments also differ in sociodemographic characteristics. We called these segments: Relaxed, Traditionalists, Modern, Concerned and Hedonists. The main statements more frequently used by the families who belong to the respective segments determined the names. We expect these segments to change in the future in size and in the characteristics of behavior concerning a food-related lifestyles. Therefore, we plan to repeat the research in the year 2004. At the same time, we would like to compare these segments with those distinguished in developed European countries that have conducted similar research.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
0067020

Ustanove
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Tanja Kesić (autor)

Avatar Url Sunčana Piri Rajh (autor)

Citiraj ovu publikaciju

Kesić, Tanja; Piri Rajh, Sunčana
Market Segmentation on the Basis of Food-Related Lifestyles of Croatian Families // British Food Journal, 105 (2003), 3; 162-174 (podatak o recenziji nije dostupan, članak, znanstveni)
Kesić, T. & Piri Rajh, S. (2003) Market Segmentation on the Basis of Food-Related Lifestyles of Croatian Families. British Food Journal, 105 (3), 162-174.
@article{article, year = {2003}, pages = {162-174}, keywords = {food-related lifestyle, segmentation, Croatian families}, journal = {British Food Journal}, volume = {105}, number = {3}, issn = {0007-070X}, title = {Market Segmentation on the Basis of Food-Related Lifestyles of Croatian Families}, keyword = {food-related lifestyle, segmentation, Croatian families} }

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