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THE IMPACT OF THE PANDEMIC CRISIS ON SALES BUSINESSES – CASE STUDIES

The entire world is facing with the impact and consequences of the COVID 19 pandemic, what is reflected in various spheres of social life. In the conditions of the crisis management, companies are forced to adapt to the new situation in order to survive on the market. Sales companies have had to make changes in their former business ; namely in their organization, logistics, retail supply channels that are now oriented towards the online sales without contact when delivering to customers. The Civil Protection Headquarters of the Republic of Croatia has brought a Decision by which are regulated the working hours and the method of work in the trade business during the Coronavirus epidemic, according to which it is obligatory for all stores to organize their work in compliance with general anti-epidemic measures and special recommendations of the Croatian Institute of Public Health. In the paper are listed and analyzed changes in the sales operations of the two companies due to the pandemic crisis ; one company deals with the sale of agricultural machinery and the other with the sale of food products.

Pandemic crisis, Impact on sales business, Changes in the sales operations, Decision of The Civil Protection Headquarters, Companies

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