STUDENTS’ CONTRIBUTIONS TO RESEARCH ON ADVERTISING AND MARKETING COMMUNICATION ETHICS IN CROATIA (CROSBI ID 292669)
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Podaci o odgovornosti
Babić, Tihana ; Pervan, Dorija
engleski
STUDENTS’ CONTRIBUTIONS TO RESEARCH ON ADVERTISING AND MARKETING COMMUNICATION ETHICS IN CROATIA
This paper describes advertising and marketing communication, their primary goals, and explains the position of ethics in the stated field. In the central part of the paper, ethical issues in marketing are presented as well as ethical dilemmas that arise in advertising and marketing communication. The paper also explains the role of the HURA Advertising and Marketing Communication Code, which brings us standards and rules to be followed in marketing communication. Finally, the paper presents an overview of Students' Research on Advertising and Marketing Communications Ethics in Croatia during the period from 2015 to 2020.
business ethics ; advertising ; marketing communication ; ethics in advertising, ethics in marketing communication
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