engleski

Theory of Postal Market Disruptive Innovation

It is noticed today in the postal market, as well as in other markets where innovations are being introduced, the use of the term disruption (disruptive innovation or technology etc.). The word or phrase is quite catchy, easy to remember and becoming widely used in technologically driven industries. This especially refers to managers and marketing specialists needing to, in some way, introduce a new technology or service to gain acceptance by users. Disruption innovations are also being used and analysed in studies referring to postal market and services. However, academics that first came up with the term had different ideas. The term was first introduced as an effort to analyse and describe impact of new technologies on well established companies (incumbents). We feel that the term should be first explained as the original authors planned, then used when describing new technologies in the postal market. This is, of course, is under the assumption that an innovation indeed is disruptive.

disruption, postal services

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